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PR Newswire - RITFIT Calls for Real Strength to Accelerate Action on International Women's Day
CHINO HILLS, Calif., March 10, 2025 /PRNewswire/ -- This March, RITFIT has launched a series of events under the theme "Empowering Women: Health and Strength in the Home Gym," in alignment with this year's International Women's Day theme, "Accelerate Action." The initiative encourages women to prioritize their health and embrace strength, both physically and mentally. With participation from thousands of women across the United States, the event aimed to inspire and support female fitness enthusiasts everywhere.
Share Your Story, Connect with Powerful Women!
As part of the month-long celebration, RITFIT hosted a variety of fitness events, including PWRGRLS TRAINING x RITFIT beach workouts and group training sessions. Women are invited to join and share their fitness journeys online, using the hashtag #RITFITQUEENCLUB, fostering a supportive and inspiring community. To complement this initiative, RITFIT introduced the Pink Series Collection, a vibrant and empowering addition to home gyms that features a striking pink wave.
Understanding that fitness is not just about performance but also self-expression, RITFIT's latest pink-hued equipment make workouts both powerful and stylish. Always valuing user feedback, RITFIT has launched two signature products in pink: the RitFit Pink M1 Multi-Functional Smith Machine, a compact yet sturdy design with a 22.46 sqft footprint and 1,500 lb capacity, ideal for intense home workouts, and the RitFit BLP01 45-Degree 3-in-1 Leg Press Hack Squat and Calf Raise Machine, with a 1,200 lb capacity, providing a comprehensive lower-body workout perfect for home gym enthusiasts.
To celebrate the impact of fitness on women's lives, RITFIT highlighted inspiring stories from its brand ambassadors. Nanzie Acosta, a stay-at-home mom, found empowerment through weightlifting. "Between reps and sets, the world goes silent, and all I focus on is breathing. Fitness makes me a better mother, wife, and person, and I hope my journey inspires other women to discover their strength beyond societal expectations." Kiaya Jackson, a two-time PGF champion, shares, "As a RITFIT ambassador, I'm excited to represent a brand that provides athletes with the tools to elevate their training. With the right equipment and support, anyone can build both physical and mental strength."
Beyond fitness, RITFIT is dedicated to making health and strength accessible to all. The brand has led various philanthropic efforts for different groups.
- Offering additional discounts for military personnel and first responders to support their fitness and training needs on their official website. In September 2024, RITFIT donated essential training equipment, including Smith machines, dumbbells, and kettlebells, to the Myrtle Beach Fire Department, helping firefighters stay in peak physical condition.
- Establishing the Disability Program and partnering with Kendra Herber, a world-renowned para-triathlete, provides free fitness equipment to eligible applicants, enabling people with disabilities to pursue their fitness goals.
- Launched in October of last year, the Real Power Lift Pink campaign encourages users to exercise with pink equipment to show support for breast cancer fighters and survivors, while also sponsoring weightlifting competitions for local mothers battling the disease.
Women looking to share their fitness journeys and connect with a global network of strong, like-minded individuals are encouraged to join the RITFIT Facebook Group. RITFIT is committed to building a powerful fitness community that listens, supports, and adapts to the evolving needs of its users.
To further support its growing community, RITFIT is set to open a new showroom in California, offering fitness enthusiasts an immersive experience with its cutting-edge equipment. Stay tuned for more details.
For more information, please visit www.ritfitsports.com or follow RITFIT on Instagram (@ritfit.sports), YouTube (@RitFit.Sports), and TikTok (@ritfit.sports).
About RITFIT
Founded in 2015, RITFIT—a name derived from "Right" and "Fitness"—empowers individuals to take control of their health with premium, accessible, and user-friendly home gym equipment. With over 30 patents and 200,000+ satisfied customers, RITFIT continues to revolutionize home fitness, making strength training Simple, Strong, and Effective.
MEDIA CONTACTS:
marketing@ritfitsports.com
SOURCE RITFIT LLC
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